Classified
Loans
Car
Car loans
Car loans
Car loans
An online resource for calculating loan sums and collecting information on institutions approving your credit
An online resource for calculating loan sums and collecting information on institutions approving your credit
An online resource for calculating loan sums and collecting information on institutions approving your credit
2023 - 7 months
Timeline
Product Designer
My role
User Flows, Prototyping
My contribution
Spoiler
Spoiler
If you have no time to read
If you have no time to read
What we had
As a unique selling proposition, we decide to add the ability to purchase cars on credit and also offer a single loan calculator in the product, since buyers often want to buy a car with partial payment
What I've done
I developed rough prototypes including a loan calculator and various element and banner designs for a new feature. Together with a researcher, I tested them in the car market. Using research data, I built a compressor and information architecture, then finalized and retested variants with users
What we've got
During the initial month of introducing the Credit info journey, from July 20 through August 20, over 5,000 individuals forwarded their loan requests
5 large banks of Uzbekistan began to cooperate with us in the first month of the feature launch
Overview
Overview
In pursuit of a distinctive sales angle for our product, we opt to delve into the domestic automobile market. We come to comprehend that most consumers regularly opt for or express interest in auto financing. Consequently, we start scrutinizing the auto finance sector more intensively, separating it iteratively into two parts, that we progressively implement: Loan Info and Loan Calculator
In pursuit of a distinctive sales angle for our product, we opt to delve into the domestic automobile market. We come to comprehend that most consumers regularly opt for or express interest in auto financing. Consequently, we start scrutinizing the auto finance sector more intensively, separating it iteratively into two parts, that we progressively implement: Loan Info and Loan Calculator
Problem
Problem
1
Transactions
In most cases, for settlements they turn to a bank or a commission agent; rarely does anyone know about the bank
1
Transactions
In most cases, for settlements they turn to a bank or a commission agent; rarely does anyone know about the bank
1
Transactions
In most cases, for settlements they turn to a bank or a commission agent; rarely does anyone know about the bank
2
Financing
The car loan procedure takes a lot of time and people often use rent-to-own
2
Financing
The car loan procedure takes a lot of time and people often use rent-to-own
2
Financing
The car loan procedure takes a lot of time and people often use rent-to-own
3
Consolidation
There is no single platform for car loans and calculator in the country
3
Consolidation
There is no single platform for car loans and calculator in the country
3
Consolidation
There is no single platform for car loans and calculator in the country
4
Inquiries
Frequently, purchasers question the availability of payment schemes or financing choices when procuring an automobile from vendors
4
Inquiries
Frequently, purchasers question the availability of payment schemes or financing choices when procuring an automobile from vendors
4
Inquiries
Frequently, purchasers question the availability of payment schemes or financing choices when procuring an automobile from vendors
Goals
Goals
1
USP - Unique selling proposition
Become the first universal calculator for calculating car loans
1
USP - Unique selling proposition
Become the first universal calculator for calculating car loans
1
USP - Unique selling proposition
Become the first universal calculator for calculating car loans
2
Implementation in our product
Give people the opportunity to find out about financing the car they like quickly, clearly and conveniently
2
Implementation in our product
Give people the opportunity to find out about financing the car they like quickly, clearly and conveniently
2
Implementation in our product
Give people the opportunity to find out about financing the car they like quickly, clearly and conveniently
3
Buyer + Bank
On our site with a large number of regular audiences, we connect them with the bank
3
Buyer + Bank
On our site with a large number of regular audiences, we connect them with the bank
3
Buyer + Bank
On our site with a large number of regular audiences, we connect them with the bank
Process
Process
1
Planning
At the very beginning, together with the working team, I assessed the scope of work and then divided into iterations what I would need to do
1
Planning
At the very beginning, together with the working team, I assessed the scope of work and then divided into iterations what I would need to do
1
Planning
At the very beginning, together with the working team, I assessed the scope of work and then divided into iterations what I would need to do
2
Benchmarking
I researched the best offers on the foreign market, which are also directly or indirectly related to car lending or simply lending. I also benchmarked bank websites in the domestic market. As a result, I collected all the information in one place, I presented each of the products in the form of a step-by-step flow and described all the pros and cons of this flow.
2
Benchmarking
I researched the best offers on the foreign market, which are also directly or indirectly related to car lending or simply lending. I also benchmarked bank websites in the domestic market. As a result, I collected all the information in one place, I presented each of the products in the form of a step-by-step flow and described all the pros and cons of this flow.
2
Benchmarking
I researched the best offers on the foreign market, which are also directly or indirectly related to car lending or simply lending. I also benchmarked bank websites in the domestic market. As a result, I collected all the information in one place, I presented each of the products in the form of a step-by-step flow and described all the pros and cons of this flow.
3
As is
Next, I collected the flow as it is now for a better understanding of the picture of what I have to work with and what to change
3
As is
Next, I collected the flow as it is now for a better understanding of the picture of what I have to work with and what to change
3
As is
Next, I collected the flow as it is now for a better understanding of the picture of what I have to work with and what to change
4
UXR
Collected rough mockups, turned them into a prototype and sent them for UXR research
4
UXR
Collected rough mockups, turned them into a prototype and sent them for UXR research
4
UXR
Collected rough mockups, turned them into a prototype and sent them for UXR research
5
Hi-Fi
Having received feedback from live users, I analyzed all the information and took it all into account in the high fidelity layouts
5
Hi-Fi
Having received feedback from live users, I analyzed all the information and took it all into account in the high fidelity layouts
5
Hi-Fi
Having received feedback from live users, I analyzed all the information and took it all into account in the high fidelity layouts
Metrics
Metrics
Loan Info
The metric will depend on how often people want to find out about a loan, namely, click on a button that sends their left phone number to the manager who processes their calls. Accordingly, here we will focus on the number of applications left
Loan Info
The metric will depend on how often people want to find out about a loan, namely, click on a button that sends their left phone number to the manager who processes their calls. Accordingly, here we will focus on the number of applications left
Loan Info
The metric will depend on how often people want to find out about a loan, namely, click on a button that sends their left phone number to the manager who processes their calls. Accordingly, here we will focus on the number of applications left
Loan Calculator
The metric will depend on how many users go to the page from the Calculator from the Home page, which contains this link. We will also focus on the number of users who click on the button for calculating loan data in the calculator and click on the button that will provide information about banks that are ready to provide a loan. This will show us how convenient the calculation interface was and how interested the user is in issuing
Loan Calculator
The metric will depend on how many users go to the page from the Calculator from the Home page, which contains this link. We will also focus on the number of users who click on the button for calculating loan data in the calculator and click on the button that will provide information about banks that are ready to provide a loan. This will show us how convenient the calculation interface was and how interested the user is in issuing
Loan Calculator
The metric will depend on how many users go to the page from the Calculator from the Home page, which contains this link. We will also focus on the number of users who click on the button for calculating loan data in the calculator and click on the button that will provide information about banks that are ready to provide a loan. This will show us how convenient the calculation interface was and how interested the user is in issuing
Competitive analysis
Competitive analysis
I chose 4 applications with advertisements and selling cars on credit, as well as 2 popular banking applications in which Kazakhstanis pay for goods in installments every day. They assessed the entire flow, the pros and cons of all elements of the user interface.
I chose 4 applications with advertisements and selling cars on credit, as well as 2 popular banking applications in which Kazakhstanis pay for goods in installments every day. They assessed the entire flow, the pros and cons of all elements of the user interface.
UX research
UX research
I created prototypes with two different flows (Loan Info and Loan Calculator), which were tested separately. Together with UXR, we discussed the flow, checked the task I wrote, I explained what points to pay more attention to in order to understand how successful the design solutions were as a whole.
I created prototypes with two different flows (Loan Info and Loan Calculator), which were tested separately. Together with UXR, we discussed the flow, checked the task I wrote, I explained what points to pay more attention to in order to understand how successful the design solutions were as a whole.
1
Loan Info
I created a prototype for a flow that provides information about the loan of the selected car and decided to test it on the automobile market together with UXR.
1
Loan Info
I created a prototype for a flow that provides information about the loan of the selected car and decided to test it on the automobile market together with UXR.
1
Loan Info
I created a prototype for a flow that provides information about the loan of the selected car and decided to test it on the automobile market together with UXR.
I was interested here in:
How clear is UX writing?
Do they understand the description of the loan information? Don't people get scared by the word "credit"?
Is the phone number input filled in correctly?
Do they understand what will happen after they leave their phone number? What are the expectations?
I was interested here in:
How clear is UX writing?
Do they understand the description of the loan information? Don't people get scared by the word "credit"?
Is the phone number input filled in correctly?
Do they understand what will happen after they leave their phone number? What are the expectations?
2
Loan Calculator
I created a prototype flow that leads to the Calculator from the Home page and does the calculations inside
2
Loan Calculator
I created a prototype flow that leads to the Calculator from the Home page and does the calculations inside
2
Loan Calculator
I created a prototype flow that leads to the Calculator from the Home page and does the calculations inside
I was interested here in:
How attractive is the banner on the Home page that leads to the Calculator page?
How clear is the Calculator interface before calculations?- Is the phone number input filled in correctly?
Do people understand what awaits them after settlement?
Do they understand the results with a list of banks?
What should they do to get more information?
I was interested here in:
How attractive is the banner on the Home page that leads to the Calculator page?
How clear is the Calculator interface before calculations?- Is the phone number input filled in correctly?
Do people understand what awaits them after settlement?
Do they understand the results with a list of banks?
What should they do to get more information?
Results
Results
1
Big interest
During the initial month of introducing the Credit info journey, from July 20 through August 20, over 5,000 individuals forwarded their loan requests
1
Big interest
During the initial month of introducing the Credit info journey, from July 20 through August 20, over 5,000 individuals forwarded their loan requests
1
Big interest
During the initial month of introducing the Credit info journey, from July 20 through August 20, over 5,000 individuals forwarded their loan requests
2
Cooperation
5 large banks of Uzbekistan began to cooperate with us in the first month of the feature launch
2
Cooperation
5 large banks of Uzbekistan began to cooperate with us in the first month of the feature launch
2
Cooperation
5 large banks of Uzbekistan began to cooperate with us in the first month of the feature launch
Tools
Tools
Figma
Team
Me
Product Designer
Madina Yuz Alef
UX researcher, Translator
Ulzhan Khafizova
Product Manager
Aniya Ibadullina
UX designer, Inspirer
Sunnat Nazhmitdinov
Regional Manager
Asan Abdraimov
Manager
Karina Kassimanova
Head of Design
Oleg Vereschagin
Lead of Software Developing
Natalya Tritenko
Lead of Graphic Design
Dmitry Botanov
CEO of Kolesa Group
Alexander Nagorniy
Chief Product Officer
Azamat Jaksylyk
Head of Product
